Are You Itching to Schedule New Events and Conferences?

By Robert McGarvey

Survey data from APCO Insight throws out this shocker of a number: 83% of workers forced to work from home say they miss attending in person meetings and conventions.

78% say they will attend as many such events – or more – as they had been once the threat of coronavirus passes.

49% also want to extend federal aid to convention centers and suchlike – venues that have been wiped out by coronavirus triggered closures.

Do you agree?

Understand, I am on record that there won’t be any conferences to attend this year. I am also looking at research data that suggest such events are fertile breeding grounds for coronavirus.

Of course I understand the anxiety that envelops event planners who are looking at a cancelled year.  Only cruise lines have it as bad – they likely won’t recover until 2021, if then.

Hotels, my guess is, will begin a slow recovery this summer.  But there are glimmers of hope for that business.

Not in the near-term for events and conferences in my mind, and that’s despite the  APCO Insight poll. My guess is that most of us will be gripped with fear at the prospect of sharing an event venue with hundreds or thousands of others. Sure, we may say we miss such events – I confess I do – but that does not mean I plan to go to any soon.

I do not.

What about the White House’s apparent determination to reopen the economy by May 1?

What about it?  The White House may believe it has the authority to reopen the economy but it does not.  That power primarily resides with state governors, and most of the governors of the biggest state economies will not trip over themselves to cooperate with this White House.  

The power also resides with us, especially when it comes to events, conferences, conventions.  When we said no after 9/11, the sector effectively shut and really did not begin to recover until 2002.

In 2001 it was a powerful fear of flying that grounded us. This year it’s more complicated: it’s a fear of a communicable disease. But the CDC said fears about air travel in particular and the virus are exaggerated: “Although the risk of infection on an airplane is low, try to avoid contact with sick passengers, avoid touching your eyes, nose or mouth with unwashed hands, and wash your hands often with soap and water for at least 20 seconds or use hand sanitizer that contains at least 60% alcohol.”

The plane itself may not be that high risk for a typical passenger. Right now may in fact be quite safe because passenger counts are very low and airlines have instituted new sanitary procedures.  

Would I fly today? Yes. I would be mindful, I would wear a face mask, I would wash my hands a lot. But I would fly.

But then there are the real concerns about the safety of large gatherings – which most states now ban or discourage. And that of course means conferences and conventions.

Many other large gatherings also are in trouble. Right now there are whispers – that get louder – that the fall college football season will be cancelled, certainly for the schools that play games in large stadiums.  That is hundreds of millions of dollars – perhaps billions.  

If college football is cancelled – and it is tantamount to a religion to many – nothing is sacrosanct.

Conventions and conferences also are huge business – certainly to Las Vegas, San Francisco, Chicago, Orlando, Anaheim, New York. But even to second and third tier cities such as downtown Phoenix (which is shockingly unpopulated, in part because there are no events now).

But the choice will be yours: Do you put your health at risk, especially in the absence of a coronavirus vaccine?

You and I will decide the recovery speed of the events industry.

When a vaccine is commercially viable, most fears will vanish – and good times will return for conventions and conferences. Some 70 vaccines are said to be in development, some experts are talking about vaccines on the market as early as this fall, and so there is plenty of reason for optimism.

But there also is plenty of reason not to want to see us rush into risky situations.  Social distancing seems to be working, crowds in some cases seem to be deadly, and when my life is on the line I am skipping the conference.  It’s the prudent choice, at least until a vaccine removes most of our fears.

What’s your choice?