Quō vādis, credit unions?

Jim Blaine on how credit unions can win…

by Robert McGarvey

In a wide ranging, 90 minute interview, retired State Employees’ Credit Union CEO Jim Blaine offered up a provocative look at possible tomorrows for the credit union movement.

The throughline is simply: Quō vādis? – Where are you going?

In 2000 there were over 10,000 credit unions. Now there’s a smidge over 5,000. That math is brutal. But it is fact. 

This is where Blaine’s insights come in. His views are ultimately optimistic because what he sees is how a credit union can win. He knows a lot about that.

Blaine, who served as CEO from 1979 to 2016  of what became the nation’s second biggest credit union, grew the institution’s assets from $300 million to $33 billion. He left a strong foundation; SECU now has over $47 billion in assets.

And nowadays, when Blaine looks around the credit union universe, what he sees is a highly talented, youthful pool of c-suite credit union executives. They have a lot of tech smarts. That is good news. The bad news is this: “I wonder if many are looking at a credit union more as a business than as a cooperative.”

A commercial bank, bluntly put, is in business to profit its shareholders. Period. A cooperative, by virtue of that status, commits to seven cooperative principles that date back to the 1844 Rochdale cooperative. Among the principles: democratic member control; cooperation among cooperatives; concern for community.

Every US credit union is a cooperative, those principles are its principles. And they are also non-profits. Credit unions exist to benefit their members and their communities.

Nothing could be more different from those principles than a commercial bank’s bedrock purpose and, says Blaine, those differences are the building blocks that pave the way to credit union success.

Continued at CUInsight.com

Hear the CU2.0 podcast with Blaine here.

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