The 21st Century Elevator Pitch: New Rules for New Times
by Robert McGarvey
Three words about that elevator pitch you have spent many hours polishing, owning, practicing: tear it up.
The rules for creating a winning elevator pitch suddenly are different today. Very different. You need a concise presentation, that is true, but the elevator pitch from yesteryear is about as current as a beehive hairdo, according to many presentation experts and seasoned entrepreneurs who have been laboring in today’s pitch marketplace. That’s because three huge things are different today: video, attention spans, and COVID-19.