Google Knows What You Want To Do, Sometimes

By Robert McGarvey

What to do in Phoenix, in September, with daytime temperatures over 100 and no interest in doing anything outside? That last is crucial because, for six months of the year, there is plenty to do outside with hiking topping most lists.

But not in early September.

The question assumed some urgency because a relative is coming to spend a few days and a good host always has to-do options.

My mind was coming up short of options – probably I’m just shorted out by the heat.

And then I discovered Google’s Things to Do and, yes, there are many dozens of websites centered around things to do in Phoenix but in my case my default is usually just to ask Google so why not ask it what to do?

Google did not fail.  Its suggestions included the Desert Botanical Garden; the Heard Museum, probably the nation’s best collection of Native American fine art and I live next door; and Phoenix Art Museum. All are on my personal go-to list so, sure, they should suit a visitor too. The first two also are distinctively Phoenix.

There are tabs for neighborhoods, too, which matters because Phoenix is a huge, sprawling city.  I have never been to most of the city and am comfy in my ignorance. So I clicked the tab for downtown Phoenix and was presented with many options near me including tabs for Visit Phoenix and Downtown Phoenix, both of which are filled with suggestions of where to go in my environs.

So far so good with Phoenix.

Next up I tried Jersey City and here the results were puzzling and unuseful.  The Staten Island Ferry, for instance, prominently popped up – although it does not run to Jersey City (many boats do but not the ferry).  Under neighborhoods of interest I am presented Soho, Greenwich Village, Tribeca.  Seven tabs in and there’s Newport, the first Jersey City neighborhood on the list.  What about Paulus Hook (a charming old neighborhood), the Heights (a rapidly rebounding neighborhood where I lived for eight years), or Downtown?  Under arts and culture, I’m pointed to Branchburg Park (lovely, possibly the nation’s best cherry blossoms, but it’s in Newark), the Hoboken Historical Museum, and the Holland Tunnel which definitely is of historical interest but it’s not a pleasant place to hang out unless you have a thing for auto emissions.

I saw little of value in Google’s portray of Jersey City.

I clicked over to Dallas, where I am soon going and have not been in many decades, and Google suggested the Dallas Museum of Art and the Sixth Floor Museum at Dealey, both good choices. I have little free time in Dallas, those suggestions will suffice.

A possible takeaway: Google’s Things to Do just is better with genuinely big metros, not so much with smaller cities (Jersey City).  Is it the final stop in crafting a detailed to-do for a multi day trip? Nope. But it just may save a lot of time at the front end of a quick business trip, it may offer just enough info to get more out of travel.

Then I decided to throw Google a wild card. I punched in Santiago de Compostela in Spain, where I’ve been twice in recent years for about a week total.  I know it, sort of, but a lot of that week was spent recuperating from two Camino walks.  I did some exploring but not that much. It’s a very hilly city and after walking hundreds of miles I did not really want to face another hill. Of course I have been to the famous Cathedral, probably four times, but I did not even know there is a Contemporary Art Center of Galicia or the Museum del Pueblo Gallego.  At a glance there really is much to do in this town that I did not know about – I need to explore it more on my next visit

My verdict on this new Google tool – it’s a work in progress. Don’t take it as gospel and do more exploring online.  But it is a good starting point.