Podcast

by Robert McGarvey

 Be bold.

That is the loud message from Cameron Madill, CEO of PixelSpoke, an Oregon headquartered marketing agency that primarily serves credit unions.  He also hosts “The Remarkable Credit Union” podcast.  

Too many credit unions simply want to fit in, he says.  

Dare to be different and that just may get you noticed.

That’s just one take-away from this podcast – there are many more.

Want to know if your website is good? Madill tells us the main way credit union websites go bad. Use it as a checklist to judge your own.

Do you do member testing of your site? You probably will want to after listening to ths podcas because Madill tells the enormous benefits of testing with even a handful of members.

He also tells why credit unions need to embrace storytelling in their marketing, a topic he has written about for CUInsight.  

Buckle up because he also tells why PixelSpoke is a worker owned cooperative and why it is a certified B Corp. The latter is a credentialing program that designated businesses that put greater emphasis on purpose, not just profit.

As for worker owned cooperatives. that’s a comparatively small slice of the cooperative pie in the US but it also is fast growing. Hear why PixelSpoke now is owned by its workers.  

Listen up.

Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

And like this podcast on whatever service you use to stream it. That matters.

Find out more about CU2.0 and the digital transformation of credit unions here. It’s a journey every credit union needs to take. Pronto

by Robert McGarvey

Maybe it is a cockamamie pie in the sky of a dreamer’s idea.

Or maybe it is a key to showing the future relevance and importance of credit unions.

Focus on the target: solidifying the credit union reputation as the welcoming place for the presently unbanked – about 6% of us – and the underbanked, another 19% of us.  That is one in four Americans who are ignored, wholly or in part, by traditional financial institutions.

USAlliance, a $2 billion credit union that has grown out of the legacy IBM employees credit union, wants to change that. And the vehicle is Bank Dora, a branchless neo-bank powered by an app (find it in Google Play and the Apple App Store). Or sign up here.

Continued at CUInsight

by Robert McGarvey

What you don’t know about digital marketing can be your undoing. That is 2021 fact.

For some years credit union c-suite occupants have shrugged off digital marketing – it’s just for kids, our members skew old.  Maybe that was true (maybe it wasn’t as true as the c-suiters believed) but what now has become indisputable in our pandemic era is that digital is here and it has become a significant part of just about every life.

That includes credit union members.

Where’s a credit union to get started in digital marketing? That’s what you will hear about in this podcast with Amber Callahan, VP of marketing at 1st Advantage FCU in Virginia, and Kristin Harrison, director of business development at Web Strategies, also in Virginia.

They have had a multi-year journey together and you will learn how to get started in digital marketing and how to go to next, higher levels.

Do note: this is pretty much a tech free podcast.  There’s no need to have a techie at your side for this one.

And accept the reality: we have entered the zone where tech is what matters. To quote the New York Times about Google and Facebook: “these tech companies are rich and powerful because they are the biggest sellers of advertising in the world.”

Digital already accounts for more than half of global ad spend.  Many billions of dollars get spent on digital advertising.  There are good reasons for that. You will hear about that in this podcast.

Listen up.

Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

And like this podcast on whatever service you use to stream it. That matters.

Find out more about CU2.0 and the digital transformation of credit unions here. It’s a journey every credit union needs to take. Pronto

by Robert McGarvey

 If you had asked me ten years ago what the future was for corporate credit unions I probably would have said: they have one?

There were reasons for cynicism: You remember Wescorp, right? There are links in the show notes if you need memory refreshing.

But – and this is a huge but – there are literally thousands of small credit unions that needed and still need a corporate credit union to provide crucial assistance in a range of functions, from payments (especially contemporary ultra fast money movement) to short term liquidity.

I covered the corporate credit union beat for a few years at Credit Union Times and, while I cannot say the sector every thrilled me, little by little I grew to see corporates as essential in today’s credit union universe.  Were the credit union sector to shrink down to a few hundred behemoths corporates likely would vanish.

But in a world with 5000+ credit unions, many minuscule, the need for corporates remains.

Have they modernized? Are they part of 21st century financial services or are they more of a curio shop of dusty processes and tools?

Today you hear the answer.

That’s because in this podcast you will hear from Eric Dotson, EVP at fintech Aptys, and Jaime Agonstino, Vizo’s Director of Marketing and Business Development.  

Vizo is the product of a merger of Mid-Atlantic Corporate Credit Union and First Carolina Corporate Credit Union.

Aptys enters this picture because it was tasked with modernizing Vizo’s payments technology, which had been something of a rat’s nest of tangled threads from the two merged in partners.  The tools just would not suffice in what is becoming a realtime payments world, Vizo knew it, and so it brought in Aptys to produce something new, bigger, better.

It was a multi-year process. Hear the details here.

Along the way you will also hear mention that some other corporates – Alloya and Catalyst – are doing similar with their payments. 

The message is plain: corporate credit unions are making changes to seek to stay relevant.

Listen up.

Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

And like this podcast on whatever service you use to stream it. That matters.

Find out more about CU2.0 and the digital transformation of credit unions here. It’s a journey every credit union needs to take. Pronto

by Robert McGarvey

What are the chief tools of old school debt collectors? Phone and US mail.  Two problems. Nobody answers the phone when it’s an unknown number (do you?) and US mail, increasingly, is tossed unread because all the important, urgent stuff comes via email.

Enter Debtsy, a fintech that is pioneering 21st century collection techniques that are kinder, gentler and – above all – digital. The chief Debtsy tools are email and its website and, in the process, Debtsy also uses data to sift through charged off debts to zero in on those borrowers who have both the means and the willingness to repay.

A lot of debtors have neither. Debtsy seeks to focus in on the borrowers where the potential for return is real. 

That approach looks vastly more effective than the old school techniques.  It also is highly cost efficient because much of it is automated.

You will hear all about 21st century debt collection in this podcast with Tyler Gillies, Debtsy’s director of operations.

Debtsy of course knows that most credit unions seek to have a positive image in their communities and so it avoids the bruising, demeaning tactics of at least some debt collectors.

What size credit unions will Debtsy work with?  Pretty much any size. Gillies says clients range from $10 billion+ behemoths to small credit unions.  In the podcast he also details exactly how a credit union starts with Debtsy, what the costs are, and how long it takes for Debtsy to get busy trying to collect. Spoiler: the whole process usually is very fast.

Sure, we know talking charged off debt is a something of a bummer – but this nonetheless is a surprisingly upbeat podcast.

Listen up.

Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

And like this podcast on whatever service you use to stream it. That matters.

Find out more about CU2.0 and the digital transformation of credit unions here. It’s a journey every credit union needs to take. Pronto

 Irrelevance beckons. And it will swallow many credit unions whole.

That is the message delivered by Andre Iervolino, a longtime credit union senior staffer who wrote a provocative piece in The Financial Brand entitled “10 Factors That Will Determine Banks’ Future Relevance.”

Reading is article will rock you because, frankly, he is not optimistic about the future of many credit unions.

A core reason is that, often, they just don’t get that technology is rewriting the game book.  What mattered 25 years ago does not count today.

In this podcast we explore the key takeaways of the article and the first is that the nature of a primary financial institution has changed and, said Iervolino, “Community financial institutions no longer compete only against the large banks within their marketplace, but also with big tech (Apple, Amazon, Google Checking, PayPal), fintechs, and neobank/mobile banks such as Chime, SoFi and Ally.”

He added: “On average, financial services customers have between five and eight relationships spread across multiple institutions, many of them not traditional banking providers.”

How do you compete against that complexity?

His second takeaway is remapping the future of the branch – think small footprint, cashless, staffed by Apple type geniuses and, yes, he tells how you will hire them. Hint: it involves paying a lot of money.

Next he throws the FICO score under the bus and proposes that credit unions adopt what he calls a Financial Health Score.

Along the way Iervolino offers key survival advice: Act like a startup.

Prepare to be challenged.

Listen up.

Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

And like this podcast on whatever service you use to stream it. That matters.

Find out more about CU2.0 and the digital transformation of credit unions here. It’s a journey every credit union needs to take. Pronto

 Things are different today in financial services and, increasingly, there is a realization that we are not going back to “normal,” not later this year, probably not ever.  That means credit union executives have to think bigger – more boldly – about how to compete in a changing financial services landscape.

The podcast opens up with a huge credit union 2021 fact: institutions are awash in deposits.  Why? What to do with them?

Data-driven thoughts on that and many more credit union issues come from Tim Keith, chief strategist of Account Boost for SRM, an independent advisory firm that focuses on financial services companies, credit unions included.

In the podcast Keith tackles tough issues – how should credit unions pursue branch realignment, how can they do business banking right, why aren’t they better at offering online account opening, and what is a simple action step for deepening relationships with existing members.

It’s a wide ranging podcast – take notes because you will get ideas well worth developing as you seek ways to navigate today’s turbulent financial services currents.

Listen up.

Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

And like this podcast on whatever service you use to stream it. That matters.

Find out more about CU2.0 and the digital transformation of credit unions here. It’s a journey every credit union needs to take. Pronto

By Robert McGarvey

 She’s smart. She has around 20 years experience at Inclusiv, the association for community development financial institutions and its predecessor organization. And she has put a lot of attention on African American Credit Unions.  Will they survive? Does it matter?

Meet Pamela Owens, a SVP at Inclusiv and she comes with a lot to tell us.

As for African American credit unions, they will survive and, yes, it definitely matters, says Owens in this podcast.  She tells why.

She also gives a grade for credit union industry efforts regards Diversity, Equity and Inclusion efforts (and know she is not an easy grader).

Along the way we talk about progress African Americans have made in regard to credit union employment – and the progress they need to make in regard to C-suite employment.

Credit unions, unlike banks, are birthed with a moral reason for their existence. Banks exist to profit their shareholders.  Credit unions – especially CDFIs – exist to bring financial services to the underserved and that is indeed a reason to get up in the morning.

If you want to feel good about being in the credit union industry this is the podcast you want to listen.  Of course you will also get some to-do’s – but this is work that isn’t going to be finished soon.  

Listen up.

 Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

And like this podcast on whatever service you use to stream it. That matters.

Find out more about CU2.0 and the digital transformation of credit unions here. It’s a journey every credit union needs to take. Pronto

by Robert McGarvey

Go to the website for Otomo and here’s what jumps out at you: “Be the money platform people love. Turn any account holder into an avid user with autonomous personal money management.”

Read it again.

What Otomo is about is a revolution in our digital money management and here is a fact: on a fundamental level, online and mobile banking are not substantially different from what debuted in the mid 1990s.  

Another fact: PFMs are not significantly more engaging than they were when they were introduced a generation ago.

Otomo’s plan is to revolutionize all of that.

To rethink how we bank.

And, yes, to make it all much more engaging – and fun! – than we are accustomed to.

On its LinkedIn page, Otomo says about itself: “Picture a world where your money knows where to go as soon as it hits your bank account, organizing itself in real-time. Sounds like something out of Blade Runner? It’s not. “Otomo is delivering on banking’s ultimate promise of hyper-personalized cash management tools today. We deliver our service directly through your favorite financial institution or money app. In other words, you’ll quickly be able to offer smart banking that can provide engaging, long-lasting, and meaningful experiences to your customers.”
Ready to hear more about the Otomo revolution? In this podcast you will hear at length from Khellar Crawford, CEO and co-founder of Otomo and you will also hear why he founded it and why your credit union just may wat to explore deploying it to your members.
Face it? Members increasingly want more from their digital banking experience than they are getting.  Otomo just may be what they are hunting.
Listen up.

Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

And like this podcast on whatever service you use to stream it. That matters.

Find out more about CU2.0 and the digital transformation of credit unions here. It’s a journey every credit union needs to take. Pronto

You know the income of many of your members.

Now here’s the big question: do you know what they are spending it on?

Down to the SKU level – that is, on exactly what are they spending?

You want to meet Izabella Gabowicz, COO and a founding team member at Toronto based fintech Sensibill, a company built around the insight that financial wellness is not one size fits all.  Joe’s financial wellness might include a craft beer a day, wile Susie’s might favor a non alcoholic kombucha a day and, yeah, knowing such differences night help a financial institution deliver more customized financial wellness programming.

Says Sensibill about itself, “At Sensibill, we’re working to make financial services personal—you could say, more human. We build products that reveal insights into everyday spend that can be used to truly personalize financial services. And in doing so, help people achieve their unique version of financial wellness.”

Focus on that: insights into personal daily spend.

It all adds up. A newspaper, a cup of coffee, a short taxi ride and who is keeping track?

Sensibill can.

How?  Listen to this podcast where Gabowicz extols the benefits of SKU level spending data.

Know too that Sensibill’s products touch 60 million people worldwide.

Call this financial wellness 2.0.

Listen up.

Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

And like this podcast on whatever service you use to stream it. That matters.

Find out more about CU2.0 and the digital transformation of credit unions here. It’s a journey every credit union needs to take. Pronto